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1997年空调市场最火爆的品牌当属海尔。海尔成功的秘诀在哪里?张瑞敏说:“今天能够在市场上占有一席之地的各种品牌的产品,在质量上已相差无几,因此,服务便成为一个致胜的至关重要的因素。”
The hottest brand in the air-conditioning market in 1997 was Haier. Where are the secrets of Haier’s success? Zhang Ruimin said: “The products of various brands that can take a place in the market today are almost the same in quality. Therefore, the service has become a crucial factor in success.”