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美匡广告公司一项专题调研显示:含四种特质的电视广告受消费者喜欢: 先声夺人概念明;故事形式吸引人, 名人亮相且得体;出人意料加幽默。
According to a special survey conducted by the US-based advertising company, TV commercials with four qualities are favored by consumers: The concept of the first person is clear; the story form is attractive, and the celebrity debuts and decent; unexpectedly adds humor.