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素有“皮鞋王国”之称的意大利,其制鞋业历史悠久,产品世界闻名。它所生产的皮鞋以其高超的制鞋技术,新颖的皮鞋款式,优质和舒适而著称,在世界制鞋业中居领先地位。近年来,西方发达国家产业结构调整,制鞋业日趋萎缩,而唯有意大利的制鞋业却一枝独秀,特别是高级皮鞋的制作,目前尚没有遇到强有力的对手,仍然保持着世界第一大皮鞋出口国的桂冠。最近10年来,意大利皮鞋及皮革制品出口额从40亿美元增加到93亿美元,1991年顺差达67.5亿美元。意大利皮鞋年出口量以1.7%的速度稳步增长,成为美国最大的皮鞋供应国。在美国市场上,皮鞋的款式竞争非常敏感,
Known as “Kingdom of leather shoes,” said Italy, the shoe industry has a long history, the world-famous products. Its production of leather shoes with its superb footwear technology, innovative style of shoes, high quality and comfort and known, the world leader in the footwear industry. In recent years, the industrial structure adjustment in Western developed countries, the footwear industry is shrinking, and only the Italian footwear industry has thrived, especially the production of high-level shoes, has not yet encountered a strong opponent, still maintain the world Big shoes export country’s crown. In the recent 10 years, Italian leather shoes and leather goods exports increased from 4 billion U.S. dollars to 9.3 billion U.S. dollars in 1991, with a trade surplus of 6.75 billion U.S. dollars. Italy’s annual export volume of leather shoes to a steady growth rate of 1.7%, becoming the United States the largest supplier of leather shoes. In the United States market, the style of shoes competition is very sensitive,