一部成功的电视剧之所以获得热播、赢得高收视率,最重要的原因是它平衡了受众心理需求的契合点,在电视剧与观众之间建立了双向沟通、默契的关系。电视剧《门第》讲述了一段错综复杂的婚姻生活,何春生与罗小贝两个携带不同家庭文化的人组成婚姻,开始了一场以相互渗透家庭文化为背景的战争,剧中包含了很多文化传播元素。笔者认为,从传媒受众心理这一角度 The reason why a successful drama gets a hit and wins high ratings is that it balances the meeting point of the audience’s psychological needs and establishes a two-way communication and tacit understanding between the drama and the audience. TV series “The Door” tells a complicated marriage life. He Chunsheng and Luo Xiaobei marry two people with different family cultures. They start a war with mutual infiltration of family culture. The drama contains many cultures Spread elements. In my opinion, from the perspective of media audience psychology