品牌建设是当代企业非常重视并且视作未来发展的重要项目,其对于企业的长远发展有直接的帮助效果。企业在经营管理过程中,尤其是国有企业,如果能够建立良好的品牌,必然能够在相关领域当中占据一席之地,在社会舆论中获得良好的口碑形象。对此,为了企业经营管理中有效的构建品牌,本文详细分析品牌建设在企业经营管理中的作用以及建设策略。 Brand building is an important project which the contemporary enterprise attaches great importance to and considers as future development. It has a direct help effect for the long-term development of the enterprise. Enterprises in the management process, especially state-owned enterprises, if able to establish a good brand, it is bound to be able to occupy a space among the relevant fields, in the public opinion to get a good reputation image. In this regard, in order to effectively manage the business building brand, this paper analyzes in detail the role of brand building in business management and construction strategy.