一、商业广告语滥改成语举例近几年来随着市场经济的不断发展和商品的激烈竞争,一些厂商出于推销商品的需要,通过报刊电视等新闻媒介和广告牌等多种载体进行铺天盖地的广告宣传,竭力美化自已,拼命扩大影响,树立产品形象,提高产品知名度。其中有些广告语涉嫌篡改成语,故意制造逆反心理,以期引人注目,追求轰动效应,达到促销营利的目的。诸如:“鸡(机)不可失”(烧鸡店广告语):“别无锁(所)求”(门锁广告语);“咳(刻)不容缓”(止咳药广告语);“骑(其)乐无穷”(摩托车广告语);“默默无蚊 First, the commercial advertising language examples of indiscriminate idioms In recent years with the continuous development of market economy and the fierce competition of goods, some manufacturers out of the need for the sale of goods, through newspapers and television and other media and billboards and other carriers overwhelming Advertising, trying to beautify themselves, desperately to expand their influence, establish a product image, improve product visibility. Some of these slogans allegedly tamper with the idioms, deliberately create aversion, in order to attract attention, the pursuit of sensational effects, to achieve the purpose of promotional sales. Such as: “chicken (machine) must not be lost” (chicken shop advertising slogan): “no lock (seek)” (door lock slogan); “cough (engraved)” (cough medicine slogan); “ Ride (its) fun ”(motorcycle advertising slogan);" silent mosquito