卡夫“Stride炫迈口香糖”自2005年诞生以来,凭借“持久”的味觉体验,在年轻人群中掀起一股潮流风暴。卡夫更是耗资4500万美金打造口香糖研发中心,让《查理的巧克力工厂》在现实生活中被演绎成“炫迈的糖果工厂”。同时,为了吸引更多年轻人了解并喜爱炫迈口香糖,卡夫方面不断带领消费者参与各种“持久”趣味运动,短短7年时间,炫迈已经成为全球炙手可热的口香糖品牌。现在,为了带给中国年轻人同样的美味享受,卡夫携炫迈口香糖来到中国,并且携手im2.0展开了一场有趣好玩的线上“炫迈持久挑战”赛。 Kraft “Stride Hygiene Chewing Gum” “Since the birth in 2005, with the” lasting “taste experience, set off a wave of young people in the trend of the storm. Kraft is spending $ 45 million to create a center for chewing gum, so that ”Charlie’s Chocolate Factory“ is interpreted in real life as a ”dazzling sweets factory.“ In the meantime, in order to attract more young people to understand and love Hygiene’s chewing gum, Kraft has continuously led consumers to participate in various ”long-lasting“ fun sports. In just seven years Hygiene has become the hot chewing gum brand in the world. Now, in order to bring the same delicious enjoyment to Chinese young people, Kraft came to China with the stunning Mai Chewing Gum and joined hands with im2.0 to start a fun and fun online ”Long-Lasting Challenge."