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In recent years， Anhui Publishing Group Co.， Ltd. has always adhered to the “going global” strategy， and spared no efforts to develop the export trade of cultural products and cultural equipment manufacturing and outsourcing business of cultural services. The group has developed a new pattern for cultural trading development， under which it realized the transformations from the single copyright export to diversified cultural product export， from the pure product trade to all-round international cooperation and from the export of culture in kind to export of cultural capitals.
At present， the group mainly engages in book trade， such as copyright export， physical export and overseas journal distribution， and the export business of electronic media products， cultural equipment， technical services， culture creativity， etc. It has carried out the foreign trade business with over 50 countries worldwide， and accumulatively realized a turnover of nearly USD 2.3 billion， an annual average growth of 80%. To make it a cultural enterprise in international trade and business， it has made efforts in the following aspects：
Increasing investment to develop cultural trade products. Anhui Publishing Group inputs at least RMB3 million as a special fund every year to support the cultural product exports， products with proprietary intellectual property rights， high-tech cultural products， co-publishing， setting up of branches overseas， service outsourcing， etc. It has focused on the technological innovation， soft power， cultural business development and business culture value upgrading of products， improving the radiation of cultural trade.
Making use of terminals to drive the export of cultural products. The group pushes forward cultural product export by combing software products， like electronic books with hardware products. It has equipped all its self-developed electronic media products and digital terminal products， such as the multi-function digital terminal exporting to Europe and America with electronic English books published by its publishing houses to ensure that those books can access foreign families directly， thus realizing the export of China’s cultural publications.
Proactively strengthening the attraction of international cooperation. The group has taken part in various professional trade fairs， such as electronic exhibitions， toys and books fairs in Germany and America to expand the international channel and seek new partners in the industrial chain. It also took the opportunity of various professional cultural exhibitions， such as Shenzhen Cultural Industrial Fair to widely invite international businessmen to the group for inspection， exchange and cooperation. Establishing overseas cultural trade bases to realize seamless cultural joint. In order to enter the foreign market in its true sense， improving the influence of Chinese culture， culture must be “integrated” into the foreign market. To realize it， it’s most important to establish entities， especially large entities abroad. In this respect， the group has been the pioneer in the publishing industry of China. So far， it has built a printing base led by Russian New Age Printing Co， Ltd with annual sales revenue of 5 million USD. Besides， it has jointly built a publishing institute with Poland， and cultural production branches， distribution bases and industrial parks with Slovakia and Jordan， thus taking root in the foreign market. Meanwhile， it established an international cultural trade institute in Wai Gaoqiao Free Trade Zone in Shanghai for the purpose of developing the costal headquarters economy of culture trade by taking advantage of the Zone.
Making use of new media to speed up the transformation and upgrading of the cultural trade pattern. As a result of the rapid development of new media and new technologies and the integration of press， publishing， radio and television industries， the carriers of cultural trade cooperation have transformed from traditional papers with physical communication channels to the internet with digital communication channels. Making the best of new carriers such as the mobile phone， Internet， television， the group cooperates with internationally renowned publishing databases and literature network platforms to quickly adapt to industrial development and meet the cultural consumption of the international market， speeding up the transformation and upgrading of the cultural trade pattern.
Northern United Publishing & Media （Group） Company Limited steady promotes “copyright export”
Cultural exports， international level publishing business have been the key words in domestic publishing industry in recent years. As one of the publishing companies which first started to carry out development strategy of “copyright export”， the Northern United Publishing & Media （Group） Company Limited （hereafter refers to the Northern United） has expanded overseas market with a steady pace relying on international publishing concepts and management methods and has made considerable achievements.
Expand both overseas and domestic markets
The Northern United considered the strategy of “copyright export” as its inevitable choice and stage on his development way as an industrial entity. To expand overseas and domestic markets at same time and integrate and link two resources， the company can increase the additional value of the content product of the main book business of the country， improve the comprehensive income from the content resource operation and enlarge industrial value.
At present， the group mainly engages in book trade， such as copyright export， physical export and overseas journal distribution， and the export business of electronic media products， cultural equipment， technical services， culture creativity， etc. It has carried out the foreign trade business with over 50 countries worldwide， and accumulatively realized a turnover of nearly USD 2.3 billion， an annual average growth of 80%. To make it a cultural enterprise in international trade and business， it has made efforts in the following aspects：
Increasing investment to develop cultural trade products. Anhui Publishing Group inputs at least RMB3 million as a special fund every year to support the cultural product exports， products with proprietary intellectual property rights， high-tech cultural products， co-publishing， setting up of branches overseas， service outsourcing， etc. It has focused on the technological innovation， soft power， cultural business development and business culture value upgrading of products， improving the radiation of cultural trade.
Making use of terminals to drive the export of cultural products. The group pushes forward cultural product export by combing software products， like electronic books with hardware products. It has equipped all its self-developed electronic media products and digital terminal products， such as the multi-function digital terminal exporting to Europe and America with electronic English books published by its publishing houses to ensure that those books can access foreign families directly， thus realizing the export of China’s cultural publications.
Proactively strengthening the attraction of international cooperation. The group has taken part in various professional trade fairs， such as electronic exhibitions， toys and books fairs in Germany and America to expand the international channel and seek new partners in the industrial chain. It also took the opportunity of various professional cultural exhibitions， such as Shenzhen Cultural Industrial Fair to widely invite international businessmen to the group for inspection， exchange and cooperation. Establishing overseas cultural trade bases to realize seamless cultural joint. In order to enter the foreign market in its true sense， improving the influence of Chinese culture， culture must be “integrated” into the foreign market. To realize it， it’s most important to establish entities， especially large entities abroad. In this respect， the group has been the pioneer in the publishing industry of China. So far， it has built a printing base led by Russian New Age Printing Co， Ltd with annual sales revenue of 5 million USD. Besides， it has jointly built a publishing institute with Poland， and cultural production branches， distribution bases and industrial parks with Slovakia and Jordan， thus taking root in the foreign market. Meanwhile， it established an international cultural trade institute in Wai Gaoqiao Free Trade Zone in Shanghai for the purpose of developing the costal headquarters economy of culture trade by taking advantage of the Zone.
Making use of new media to speed up the transformation and upgrading of the cultural trade pattern. As a result of the rapid development of new media and new technologies and the integration of press， publishing， radio and television industries， the carriers of cultural trade cooperation have transformed from traditional papers with physical communication channels to the internet with digital communication channels. Making the best of new carriers such as the mobile phone， Internet， television， the group cooperates with internationally renowned publishing databases and literature network platforms to quickly adapt to industrial development and meet the cultural consumption of the international market， speeding up the transformation and upgrading of the cultural trade pattern.
Northern United Publishing & Media （Group） Company Limited steady promotes “copyright export”
Cultural exports， international level publishing business have been the key words in domestic publishing industry in recent years. As one of the publishing companies which first started to carry out development strategy of “copyright export”， the Northern United Publishing & Media （Group） Company Limited （hereafter refers to the Northern United） has expanded overseas market with a steady pace relying on international publishing concepts and management methods and has made considerable achievements.
Expand both overseas and domestic markets
The Northern United considered the strategy of “copyright export” as its inevitable choice and stage on his development way as an industrial entity. To expand overseas and domestic markets at same time and integrate and link two resources， the company can increase the additional value of the content product of the main book business of the country， improve the comprehensive income from the content resource operation and enlarge industrial value.