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2016年以来,中国经济发展新常态特征更加明显,经济运行中的矛盾和问题仍然较多。面对复杂严峻的经济形势,商业银行需主动适应新常态,积极深化战略转型,全面提升核心竞争力。文化是国家和民族的灵魂,是企业核心竞争力之本。建设一流商业银行,必须一手抓业务发展,一手抓企业文化建设。民生银行始终坚持“文化兴行”的理念,秉承“为民而生、与民共生”的使命,恪守“诚实守信、互利共赢、以人为本、追求卓越”的核心价值观,锐意变革创新,加速战略转型,致力于实现“长青银行、百年民生”的宏伟愿景。
Since 2016, the new normalcy of China’s economic development has become even more marked with more contradictions and problems in its economic operation. Faced with the complicated and harsh economic situation, commercial banks should take the initiative to adapt to the new normal, actively deepen the strategic transformation and comprehensively enhance their core competitiveness. Culture is the soul of nations and nations and is the core of an enterprise’s core competitiveness. To build a first-class commercial bank, we must focus on business development and corporate culture building. Minsheng Bank always adheres to the philosophy of “developing culture through culture” and adheres to the mission of “creating a living for the people and living together with the people” and abides by the core values of “honesty and trustworthiness, mutual benefit and win-win, people-oriented, and pursuit of excellence” Determined to change and innovate, accelerate strategic transformation, and devote itself to realizing the grand vision of “Evergreen Bank, a hundred years of livelihood”.