在社会主义市场经济的发展过程中，竞争机制被列入各行各业。近几年，各种类型的“大战”随处可见。在意识形态领域，传播媒介中报纸扩大版面、电台全天播出、电视增加频道，被百姓称之为“新闻大战”。各家新闻单位决策者们使尽全身解数参与这场“大战”，参战者谁都明白，若 In the course of the development of the socialist market economy, the competition mechanism has been included in all walks of life. In recent years, various types of “war” can be seen everywhere. In the field of ideology, the newspapers in the mass media have expanded their platforms, radio stations have been broadcasting all day long, and television channels have been added to them by the people calling it a “news war.” The policy makers of various media units have tried their best to participate in this “war” and everyone who understands it