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南京的王先生看到必胜客在南京做比萨很不错,天天客户爆棚,他认为自已开个比萨店生意应该也不差,这时他得知北京有家单位在做比萨饼的加盟,就去北京前前后后花15万元学会了做比萨饼的方法,同时拿回了这个所谓的品牌,在湖南路开了个比萨店,结果不到三个月就改做面条,直接经济损失15万。他为什么会失败?主要原因是他选错了盟主,他只知道加盟就能赚钱,其实只有加盟对了盟主才会赚钱。特许经营在我国始于20世纪90年代。经过十几年的发展,特许经营呈现出数量增长快、地区分布广、业态和业种多样的特点。据有关统计数据显示,目前
Mr. Wang from Nanjing saw that Pizza Hut is a good pizza maker in Nanjing. Every day, his customers are outpouring. He thinks that he should not have a poor business in pizzeria. At this moment, he learned that some units in Beijing are making pizza and went to Beijing Spent 150,000 yuan before and after the flower learned to do the pizza method, at the same time get back the so-called brand, Hunan Road, opened a pizzeria, the results changed in less than three months to do noodles, the direct economic loss of 150,000. Why did he fail? The main reason is that he chose the wrong leader, he only knew that joining can make money, in fact, only joining the right leader will make money. Franchising began in China in the 1990s. After more than 10 years of development, the franchising has shown the characteristics of rapid growth in number, wide distribution in different regions, diversification of industries and industries. According to statistics, at present