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21世纪以来越来越多的文化信息通过影视传媒得以传播,以电子视听文化为主导的消费将成为中心,它们不仅表达各种各样的社会文化内容,而且在传播中,通过对一定的社会规范、行为准则、价值观念、生活方式、审美意识的肯定和否定,赋予一定的文化意义,并对社会文化产生影响。符号学理论的发展及符号学与电影研究的结合,在视觉文化传播的背景下,对于解读电影符号的意义及文化存在的价值具有更鲜明的时代特征。
Since the 21st century, more and more cultural information has been disseminated through the film and television media. Consumption dominated by the electronic audio-visual culture will become the center. They not only express a variety of social and cultural contents, but also disseminate them through certain media Norms, codes of conduct, values, lifestyles, aesthetic affirmation and negation, given a certain cultural significance, and social and cultural impact. The development of semiotics and the combination of semiotics and cinema research have a more distinct characteristics of the times in interpreting the meaning of cinema symbols and the value of cultural existence in the context of visual cultural communication.