本文分析了我国目前音像产业不景气的原因 ,指出建设正规流通渠道的必要性和紧迫性。从形式和主体两方面 ,提出音像连锁经营是建设正规流通渠道的主要形式 ,新华书店系统是建设音像连锁经营的最佳主体。 This article analyzes the reasons for the current downturn of the audiovisual industry in our country and points out the necessity and urgency of establishing a formal circulation channel. From the aspects of the form and the main body, it is proposed that audio-visual chain management is the main form to establish the formal circulation channel. Xinhua Bookstore system is the best main body to establish audio-visual chain management.