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我国电子商务在近十年来为商业的经营活动带来了巨大变革,并影响着经济社会的各个领域,农业旅游就是其中一个领域。随着信息时代的到来和全球的经济一体化的不断推进,农业旅游电子商务也在不断融入其中。但是由于目前我国农业电子商务尚处于初级阶段,农业旅游电子商务刚刚开始起步,农业旅游电子商务发展依然存在许多问题,其关键在于进一步完善农业旅游电子商务的发展模式。
E-commerce in our country has brought tremendous changes to commercial activities in the past decade and has affected various fields of economy and society. Agricultural tourism is one of the areas. With the advent of the information age and the global economic integration, agricultural tourism e-commerce is also constantly being incorporated. However, at present, China’s agricultural e-commerce is still in its infancy, and agricultural tourism has just started its e-commerce. There are still many problems in the development of e-commerce in agriculture and tourism. The key lies in further improving the development mode of e-commerce in agriculture and tourism.