论文部分内容阅读
我国农村地域辽阔,人口分布不均,尤其是经济发展水平差异巨大.农民对家电产品的购买能力、消费观念、消费环境的差别更是错综复杂.据北京中企研究中心调查结果显示,如果今后十年内,我国农村2.3亿户家庭的家电拥有率达到1996年城市普及率水平,将需要彩电1.68亿台,电冰箱1.47亿台,洗衣机1.62亿台.这就需要对我国农村家电市场进行准确的细分,以作为家电企业营销的依据.细分农村家电市场一、城郊富裕地区.这主要是指都市及大中城市郊区的农村消费市场.这部分农民消费群体由于受城市经济飞速发展的引带作用,正在进行一场消
China’s vast rural areas, uneven population distribution, especially the huge difference in the level of economic development. Farmers on the purchasing power of household electrical appliances, consumer attitudes, differences in consumer environment is more complicated.According to the Beijing Zhongguo Research Center survey results show that if the next ten During the year, the household appliances ownership rate of 230 million households in rural areas in China reached the level of urban penetration in 1996, which will require 168 million color TV sets, 147 million refrigerators and 162 million washing machines. This requires accurate and detailed information on China’s rural household appliances market Points, as the basis for the marketing of home appliance business.Classification of rural household appliance market First, the suburbs of affluent areas, which mainly refers to the urban and suburban areas of rural consumer markets this part of the peasant consumer groups due to the rapid development of urban economy lead Role, is a consumer