对多数营销经理来说,进攻和防守都是很自然的策略。市场领袖防守,其它企业进攻。除此之外,没什么新招。侧击,许多经理感觉侧击是一个纯粹的军事概念,与营销似乎毫无联系。恰恰相反,侧击正是一种最创新的营销作战方式。许多军事指挥员将很多作战运筹时间用来寻找发动侧翼进攻的方式。 For most marketing managers, offense and defense are natural strategies. Market leaders defend and other companies attack. In addition, nothing new. On the sidelines, many managers feel that the side attack is a purely military concept and seems to have nothing to do with marketing. On the contrary, the side attack is one of the most innovative ways of marketing operations. Many military commanders use a lot of operational time to find ways to launch flanking attacks.