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秦统一六国,建立中国历史上第一个多民族的封建国家,具有跨时代的意义。本篇主要从公关的角度,即“内求团结,外求发展”的政治公关氛围的形成,恰当而持续的公关战略、战术,秦始皇的个人公关智慧等方面来阐述为何由秦国来一统天下。形成了“内求团结、外求发展”的政治公关氛围商鞅变法使秦国富国强兵,内部协调商鞅变法使秦国达到了富国强兵的目的:经济上,使旧有的生产关系得到改变,确立了土地私有制制度;政治上,瓦解了原有的宗法制度,
Qin unified the six countries and established the first multi-ethnic feudal country in Chinese history, which has the significance of spanning times. This article mainly elaborates why the Qin Dynasty came to dominate the world from the perspective of public relations, that is, the formation of a political public relations atmosphere of “seeking unity within the country and seeking development through development”, the appropriate and continuous public relations strategy and tactics, and personal wisdom of the First Qin Emperor . Formed a political public relations atmosphere of “seeking unity within the country and seeking development abroad.” Shangyang’s reform made the Qin and Fuguo powers and internal forces coordinate the reform of Shang and Yang so that Qin achieved the goal of becoming a rich and powerful nation. In economic terms, the old relations of production Changed and established the system of private ownership of land; politically, it dismantled the original patriarchal system,