戏曲晚会是一种较为综合的艺术传播形式,她借助电视媒体这一广泛的现代传播媒介,使戏曲艺术更为直接、立体、多维度地展现在广大观众面前。近年随着艺术形式的多样化和观众欣赏方式的变化促使戏曲晚会也在寻找合适的表达途径,新媒体设计的兴起正好与之契合。本文从戏曲晚会舞台特点、观看方式、品牌化推广几方面,阐述了新媒体设计的运用对戏曲晚会产生的影响。 The Drama Gala is a more comprehensive form of art communication. With the help of the broad media of modernity, television media, she is able to show opera art more directly, stereoscopically and multi-dimensionally in front of a large audience. In recent years, with the diversification of the art forms and changes in the way of audience appreciation, the drama party is also looking for suitable ways of expression. The rise of new media design coincides with it. This article elaborates the impact of the new media design on the drama evening from the aspects of stage characteristics, viewing methods and brand promotion of the drama evening party.