随着我国社会主义市场经济的建立和发展,迫使企业运用各种市场营销策略去争夺市场。由于竞争是优胜劣汰,于是种种不道德的市场营销行为便油然而生,其结果严重干扰了市场秩序。为保证经济建设的健康发展,切实维护国家、社会和消费者的利益,对市场营销道德问题的研究提上了议事日程。 With the establishment and development of China’s socialist market economy, companies are forced to use various marketing strategies to compete for the market. Since competition is the survival of the fittest, all sorts of unethical marketing behaviors arise spontaneously, and their results seriously interfere with the market order. In order to ensure the healthy development of economic construction and earnestly safeguard the interests of the country, society, and consumers, research on the issue of marketing ethics has been put on the agenda.