论文部分内容阅读
随着经济的发展与科技的进步,广播电视行业在拥有巨大发展契机的同时也面临着巨大的挑战,广播电视行业要想利用现代信息技术实现自身的发展,必须接受挑战,实现自身战略转型,调整并不断优化广播电视行业内部结构,使其得到观众的广泛认可。本文主要分析新媒体语境与广播电视相关关系,提出在新媒体语境的基础下广播电视战略转型的对策。
With economic development and scientific and technological progress, the radio and television industry is facing enormous challenges as well as a huge development opportunity. If the radio and television industry wants to make use of modern information technology to realize its own development, it must accept the challenges and realize its own strategic transformation. Adjust and continue to optimize the internal structure of the radio and television industry, making it widely recognized by the audience. This article mainly analyzes the relationship between the new media context and radio and television and puts forward the countermeasures for the strategic transformation of radio and television under the new media context.