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全球电视市场已趋于饱和,中国电视厂商在与日本、韩国同行的竞争中正面临着巨大地挑战,如何在市场竞争中获得优势,扩大中国厂商在全球电视市场的份额及话语权,并主动引导未来电视行业的发展,是该行业相关人员必须要正视和面对的问题。本文应用PEST分析方法,对中国电视厂商所处的行业环境,产业链价值等进行分析,就如何提高中国电视厂商的市场占有率给出建议。
The global TV market has become saturated. Chinese TV manufacturers are facing tremendous challenges in their competition with their counterparts in Japan and South Korea, how to gain an advantage in market competition, expanding the market share and voice of Chinese manufacturers in the global TV market and take the initiative to guide The future development of the television industry, the relevant personnel in the industry must face and face the problem. This article uses PEST analysis method to analyze the industry environment and industrial chain value of Chinese TV manufacturers, and gives suggestions on how to improve the market share of Chinese TV manufacturers.