《新闻联播》:14亿人共同铸就的纪录大片清华大学的尹鸿教授曾说过:“在媒体纷争的社会环境中,品牌栏目是一种竞争力;在供大于求的媒体环境中,品牌栏目是一种吸引力;在媒体分化的市场环境中,品牌栏目是一种亲和力;在产品多样的消费环境中,品牌是一种信任度。”但反观中国3000多个频道,能够被观众所认同的品牌频道或栏目屈指可数。2013年公布的满意度调查报告中指出,《新闻联播》作为满意度第一的栏目的同时,也是观众提及率最高的一 “News Network”: 1.4 billion people jointly cast a large record of Professor Yin Hong Tsinghua University once said: “In the social environment of media disputes, the brand section is a kind of competitiveness; in the oversupply of the media environment, Branding is an attraction; branding is an affinitive in a media-differentiated market environment; branding is a form of trust in a diverse range of consumer environments. ”But on the other hand, China’s more than 3,000 channels can be There are a few brand channels or sections the audience agrees with. Satisfaction survey released in 2013 pointed out that “News Network” as the first column of satisfaction, but also the highest rate of reference to the audience one