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如果你漫步在深圳的街头,你会很容易识别潮汕人开的店。首先他们的招牌店名一律是中国传统的“诚,昌,达,高”等这些吉祥字的组合,并没有特别的新意。潮汕人开的店形象设计也不很讲究,他们的店面 LOGO(标志)一律是店面名字的拼音字母的组合,很少用英文的,也不专门设计。另外店门口一律功夫茶的摆设,穿着拖鞋守店的老板操一口难懂的潮州话,并且对不是说广东话的顾客总是不冷不热的态度,……这些都构成了许多潮汕人开的店面的外在形象特征。
If you walk in the streets of Shenzhen, you will easily identify Chaoshan people’s shops. First of all, their name of the sign shop is a combination of the Chinese traditional “honesty, chang, up, and high” and other auspicious characters, and there is no special new idea. Chaoshan people’s store image design is not very particular about the store, their store logo (logo) is a combination of the name of the store’s phonetic alphabet, rarely used in English, nor specifically designed. In addition, the front door of the store is decorated with Kung-fu tea, and the owner of the slippers wears a difficult-to-understand Chaozhou dialect, and the customers who do not speak Cantonese are always lukewarm. These all constitute many Chaoshan people. The external image of the store.