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集团化、集约化是当今媒介发展的主线,必将推动中国新闻业的结构调整。我国已成立26家报业集团,多家广电影视集团,这些集团以省级以上或中心城市主流媒体为主体,整合多种媒介资源,呈现出跨媒介、跨区域发展的态势。 因此,传统的以条块分割的媒体结构将逐渐被打破,地市报、县市报、地市电台、电视台及一些行业性媒体等中小媒体感受到了空前的压力,报业竞争已经从省城蔓延到了地市县。 我们这组专题就是想探讨此类媒体在新形势下的发展空间、优劣势、应对策略、成功模式等。
Collectivization and intensification are the main lines of media development today and will surely promote the structural adjustment of China’s news industry. China has set up 26 newspaper groups and a number of radio and television film and television groups. These groups, taking the mainstream media at or above the provincial level as the main body and integrating various media resources, present a trend of cross-media and cross-regional development. Therefore, the traditional fragmented media structure will gradually be broken, and medium and small media such as Dushi Bao, Xian City Daily, prefectural and municipal stations, television stations and some industrial media have felt the unprecedented pressure. The newspaper industry competition has shifted from the provincial capital Spread to the prefecture city. Our group of special topics just want to explore the development space, strengths and weaknesses, coping strategies and successful modes of such media in the new situation.