市场营销战略的制定关系着企业发展的命脉,因此各个企业都应该对市场营销战略的制定给予高度的重视。本文围绕市场营销中的会计业务创新进行探讨,不断通过会计业务创新,提高市场占有率,提高企业竞争力,为企业创造更多的利润,推进企业长远发展。 The development of marketing strategy is related to the lifeline of the development of the enterprise. Therefore, all enterprises should attach great importance to the formulation of marketing strategy. This paper discusses the accounting business innovation in the marketing, continuously innovates the accounting business, increases the market share, enhances the enterprise competitiveness, creates more profits for the enterprise, and promotes the long-term development of the enterprise.