企业家形象在企业形象中具有举足轻重的地位作用。这是由企业家在企业经济运行中的重要作用决定的。现代企业制度下的企业,其发展方向、重大决策的制定等,都是由股东大会和董事会决定的。我国的《公司法》规定,公司都是纵向授权制,即股东大会给董事会授权,董事会给董事长、总经理授权。从我国实际情况来看,并不完全是这样。由于作为企业家的企业总经理在掌握市场信息方面 Entrepreneurial image in the corporate image has a pivotal role. This is determined by the important role of entrepreneurs in the economic operation of enterprises. The enterprises in the modern enterprise system, their development direction, the making of major decisions, etc., are all decided by the general meeting of shareholders and the board of directors. China’s “Company Law” stipulates that companies are vertical authorization system, that is, the general meeting of shareholders authorized the board of directors, the board of directors authorized the chairman and general manager. From the actual situation in our country, this is not exactly the case. As the corporate general manager as an entrepreneur in the grasp of market information