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当今,中国电视界的竞争已经拉开序幕,未来3、5年内将进入白热化状态。在这种形势下,哪家电视台观念转变得快,产业化经营之路走得早,哪家电视台就能抓住机遇,成为电视产业化大潮中的弄潮儿。一、观念更新是电视产业化经营的基础电视台要走产业化之路。首先要更新观念,在思想上统一认识。电视是党和人民的喉舌,是一项富有政治特色、文化特色的事业,属于第三产业,是一项富有经济特色的产业。电视产品既有政治属性,又是一种可交换、可消费的精神产品,具有经济性。过去很多电视台过分强调它的政治属性、喉舌意识,忽略了它的产业属性。对内不进行经济核算,不讲成
Nowadays, the competition in China’s television industry has kicked off and will be heating up in the next three to five years. Under this situation, which TV station has changed its concept quickly and the road to industrialization management has gone ahead. Which TV station can seize the opportunity and become a tidal wave in the TV industrialization tide. First, the concept of updating is the basis for the industrialization of television stations to take the road to industrialization. First, we must update our concepts and unify our thinking. Television is the mouthpiece of the party and the people. It is a rich political and cultural undertaking. It belongs to the tertiary industry and is an economically characteristic industry. TV products are both political attributes, but also a kind of exchangeable, consumer psychic products, with economy. In the past, many television stations over-emphasized its political attributes and mouth-opening awareness and ignored its industrial attributes. No internal economic accounting, does not succeed