据报道,进入九十年代后,国际广告业务不仅规模不断扩大,而且广告形式越来越多,广告手段日趋现代化。据美国广告业巨子华美广告公司最近的调查,1995年全球广告开支近3600亿美元,约比1994年增长7.7％。其中,北美地区广告支出最大,达1620亿美元。去年广告开支增长最快的行业是汽车、电信、快餐、饮料、娱乐以及零售等部门。美国的广告业在经济复苏的推动下得到蓬勃发展, According to reports, after entering the 1990s, the international advertising business not only continued to expand in size, but also had more and more forms of advertising, and the means of advertising became more and more modern. According to a recent survey conducted by U.S. advertising giant U.S. China Advertising Corporation, global advertising spending in 1995 was nearly US$360 billion, which was approximately 7.7% higher than in 1994. Among them, advertising expenditure in North America was the largest, reaching 162 billion U.S. dollars. The sectors with the fastest growth in advertising spending last year were the automotive, telecommunications, fast food, beverage, entertainment and retail sectors. The advertising industry in the United States has been booming with the economic recovery.