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本文通过分析广告学专业教学中建立学生专业能力成长档案的必要性,论述了建立学生专业能力成长档案应包含的内容及取得的效果,并对如何建立学生专业能力成长档案提出了建议。
This article analyzes the necessity of establishing the students’ professional ability growth files in the teaching of the major of advertising science, discusses the content and the results that should be included in the establishment of the students’ professional ability growth files, and puts forward some suggestions on how to establish the students’ professional ability growth files.