《云南日报》是一张综合性对开十二版日报,是云南报业最具权威性、发行量最大、读者范围最广泛的报纸,拥有20万订户。《云南日报》发行覆盖渗透到全省城乡各个角落,在本报的读者中,一半以上是单位、企业、部门的决策者。在云南日报上刊登广告,对这些决策者有着很大的影响和作用。正是凭借所具有的权威性、普及性,《云南日报》成为 “Yunnan Daily” is a comprehensive off the 12th edition of the daily newspaper, is the most authoritative newspaper in Yunnan, circulation, readers the most extensive range of newspapers, with 200,000 subscribers. The coverage of “Yunnan Daily” has infiltrated every corner of the province’s urban and rural areas. Among the readers of this newspaper, more than half are the decision-makers of units, enterprises and departments. Advertisements in Yunnan Daily have great influence and effect on these decision-makers. It is by virtue of its authority and popularity, “Yunnan Daily” become