“对一个国家或民族的文化安全产生直接影响的既包括文化‘硬实力’——‘利益生成能力与方式’,也包括文化‘软实力’——‘利(权)益分配(保障)原则与方式’,也即‘社会核心价值体系’。”①广电传媒在构建社会核心价值体系,即提升国家文化软实力方面可以有很大的作为。然而,当前,广电传媒在追求经济利益的同时,可能忽略了国家文化安全利益所附带的机会成本。我们传统文化的一些价值观念、道德标准受到了不同程度的冲击。从国际上近年发生的各种“颜色革命”②来看,国家文化安全问题成了软性政变的重要因素,其作用甚至超过了武装政变。而这些文化安全问题的出现,与广电传媒 “The direct impact on the cultural security of a country or nation includes both the cultural hard power, the ability and way of generating interest, the cultural soft power, the distribution of benefits, Principles and ways ’, that is,’ the social core value system. ’’ The radio and television media can make a great contribution in building the social core value system, that is, enhancing the national cultural soft power. However, at present, while pursuing economic interests, the radio and television media may overlook the opportunity cost attached to the national cultural and security interests. Some of our values ​​of traditional culture, moral standards have been hit to varying degrees. From the various ”color revolutions" that have taken place in recent years in the world, the issue of national cultural security has become an important factor in the soft coup and has even surpassed the armed coup. The emergence of these cultural security issues, and radio and television media