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为使东风牌汽车夺金牌、打入国际市场,第二汽车制造厂车身厂提出开发多品种、系列化的车身产品,满足用户多种需要的经营目标。要实现上述目标面临着不确定型决策。一、搜集情报信息,进行企业内外环境分析1.搜集一般环境信息,分析一般环境因素。一般环境因素系指党和国家的方针政策、法令、法规与经济形势,以及用户需求等方面因素对本企业的影响。车身厂根据中央“七五”计划的建议中,把汽车制造业作为重要支柱产业,争取有一个较大发展的指导
In order to make Dongfeng Motor win the gold medal and enter the international market, the second automobile factory body factory put forward the development of multi-category, serialized body products to meet the various business needs of users. To achieve the above goals is faced with uncertain decision-making. I. Collect intelligence information and conduct internal and external environmental analysis 1. Collect general environmental information and analyze general environmental factors. The general environmental factors refer to the party’s and country’s policies, decrees, regulations and economic conditions, as well as user needs and other factors affecting the company. According to the recommendations of the Central “Seventh Five-Year Plan”, the body shop has taken the automobile manufacturing industry as an important pillar industry and strived to have a larger development guide.