论文部分内容阅读
LOGO释义:SOAP FRUIT直译过来的意思是水果手工皂,特地将“soap”放在水果“fruit”前面,是为了告诉消费者,我们的手工皂提取自天然水果,不添加任何色素,纯正、天然。设计灵感:手工皂成为现在流行的日常护肤用品,在包装上似乎没有什么突破,我们想要用明快鲜亮的色彩,将年轻人的活力融入包装设计中。品牌定位:天然、活力、多元化。主要消费人群为15~25岁的女性。
LOGO Interpretation: SOAP FRUIT translated literally means fruit handmade soap, specially “soap” placed in front of fruit “fruit ” is to tell consumers that our handmade soap is extracted from natural fruits, do not add any pigment Pure, natural. Design inspiration: Handmade soap has become the daily popular daily skin care products, there seems no breakthrough in the packaging, we want to use bright and fresh colors, young people into the packaging of the vitality of the design. Brand positioning: natural, dynamic and diverse. The main consumer groups for women 15 to 25 years old.