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拥抱互联网已成为当下及未来传统零售商聚焦的关键点,但在迈向线上的转型融合之路中,大多数零售商的线上业绩、知名度、影响力都还难与纯电商相提并论。拥抱互联网已成为当下及未来传统零售商聚焦的关键点,但在迈向线上的转型融合之路中,大多数零售商的线上业绩、知名度、影响力部还难与纯电商桕提并论。这与其产品、营运与营销等诸多电商的实操理念、技术有关,而在这些环节中,传统零售商当
Embracing the Internet has become the focus of both traditional and future retailers. However, the online performance, popularity and influence of most retailers are hardly comparable to those of pure e-commerce. Embracing the Internet has become the focus of the current and future traditional retailers ’focus, but most retailers’ online performance, visibility and influence are still struggling with pure e-commerce in the transition to online transformation And theory. This is related to the operational concepts and technologies of many e-commerce companies such as its products, operations and marketing. In these sectors, traditional retailers