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一个电视频道的节目定位,是对节目内容的主导性取向或节目类型特征的标定是一个频道提供给观众的鲜明标识。四川卫视频道新形象首要特征就是差异化和特色化,她的定位应适应自身资源与能力,与自身所拥有的人才、资金、机制环境等资源和节目制作能力相匹配,能够在市场、观众和广告三方面获得支撑,开发潜在价值,这是四川卫视获取未来竞争优势的关键。经过广泛的咨询,认真的思考和充分的论证,我们将四川卫视的频道定位
The positioning of a television channel program, which is the dominant orientation of the program content or the calibration of the genre of the program type, is a distinctive identifier of a channel provided to the viewer. The main feature of Sichuan Satellite TV’s new image is its differentiation and specialization. Her orientation should be adapted to her own resources and capabilities, matched with the resources and program production capabilities her own talents, capital and mechanism environment, Advertising three aspects of support, the development of potential value, which is Sichuan Satellite TV to obtain the key to future competitive advantage. After a wide range of consulting, serious thinking and full argument, we will channel positioning Sichuan Satellite TV