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批评语言学,即批评语篇分析,是现代语言学研究的一个重要的分支。它将多门学科融合到一起,受到了语言学界的极大关注。学者们认为语言能够客观的反映现实世界。因此,批评性语篇分析旨在分析语篇中所暗含的意识形态及权力,使人们能够客观的辩证的了解世界。本文在批评语篇分析的理论框架下对英语商品广告进行分析,意在解释商品广告中所暗含的消费导向和意识形态。
Critical linguistics, that is, critical discourse analysis, is an important branch of modern linguistic research. It brings together multiple disciplines and receives a great deal of attention from the linguistics community. Scholars think that language can objectively reflect the real world. Therefore, critical discourse analysis aims to analyze the ideology and power implied in discourse so that people can objectively and dialectically understand the world. This article analyzes the advertisement of English goods under the framework of critical discourse analysis, which is intended to explain the consumer orientation and ideology implied in the advertisement of goods.