正确认识市场形势,认清国营饮食服务企业自身的优势和劣势,从而抓住机遇,迎接挑战,使国营饮服企业在激烈的市场竞争中取胜,是国营饮服企业面临的一个新课题。目前饮服业市场可以说是市场繁荣、竞争激烈。同时,对于国营饮服企业和其它行业兴办的饮服企业来说,也存在着大浪淘沙,优胜劣汰的前途和命运。国营饮服企业在繁荣的市场当中面临着 Correctly understanding the market situation and recognizing the strengths and weaknesses of the state-run catering service companies in order to seize the opportunities and meet the challenges so that state-owned Beverage companies can win in the fierce market competition is a new topic faced by state-owned Beverage companies. At present, the Beverage Market can be said to be prosperous and competitive. At the same time, for the Beverage Enterprises set up by the state-run Beverage Company and other industries, there is also the prospect and destiny of surging the tide and surviving the fittest. State-owned Beverage Enterprises Faced with a Prosperous Market