一个既定的思维模式其实长久以来在消费者的心目中根深蒂固,那就是越大牌的必定是洋货。全球最大的奢侈品牌集团路易威登曾在上海造了一艘旗帜店,邀来干名大腕和佳丽助阵,当时,其总裁说了一句耐人寻味的话,“奢侈在东方”。言下之意,奢侈品的根源是文化。从某种意义上而言,奢侈消费除了是一种经济现象,更是 An established mode of thinking has long been deeply ingrained in the minds of consumers, that is, the bigger cards must be foreign goods. The world’s largest luxury brand group, Louis Vuitton, built a banner shop in Shanghai and invited famous names and beauty to help out. At that time, its president said something intriguing, “luxury in the East.” By implication, the root of luxury goods is culture. In a sense, apart from being an economic phenomenon, luxury consumption is more