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精细化营销是现代电力企业为了适应社会发展需要而提出的新型营销策略,通过精细化营销模式电力企业能够有效提升自身的营销水平,因而逐步成为电力企业发展的核心内容。结合当前经济发展水平以及电力企业自身实际情况,只有不断提升企业服务水平以及营销能力才能立足于激烈的竞争市场。针对精细化营销的意义及发展现状进行了简要分析,提出目前电力企业营销管理工作中存在的不足,并在此基础上提出科学合理的精细化管理措施,以推进电力企业营销工作的发展。
Fine marketing is a new marketing strategy proposed by modern power enterprises in order to meet the needs of social development. Through fine marketing mode, power companies can effectively improve their marketing level, and thus gradually become the core content of the development of power enterprises. Combined with the current level of economic development and the actual situation of power companies themselves, only by continuously improving the level of corporate services and marketing capabilities can be based on the fierce competition in the market. The significance and current situation of fine marketing are briefly analyzed. The existing problems in current marketing management of power enterprises are put forward. On this basis, scientific and rational management measures are put forward to promote the marketing of power enterprises.