云南日报报业集团副总编辑田静《云南日报报业集团媒体融合实践和路径》云报集团充分发挥党报集团的独特优势,用3年左右的努力,把云报集团建设成为舆论阵地巩固、传播手段先进、产品形态多样、具有强大舆论引导力的传播集团。在媒体融合发展过程中,以内容建设为根本,创新传播形态,推出两微一端,建立全媒体数字化采编平台,建设媒体融合“中央厨房”平台,并在2014年成立全媒体指挥中心 Yunnan Daily Newspaper Group Deputy Chief Editor Tian Jing “Yunnan Daily Newspaper Group Media Integration Practice and Path” The newspaper group give full play to the unique advantages of the party newspaper group, with about 3 years of hard work, the cloud newspaper group construction as a public opinion consolidation, Advanced means of dissemination, product diversification, with a strong public opinion of the media group. In the process of media convergence and development, content construction as a fundamental, innovative forms of communication, the introduction of two ends, the establishment of digital media editing platform, the construction of media integration “central kitchen ” platform, and in 2014 set up all-media command center