论文部分内容阅读
从中档产品切入,采用渐进式创新,对产品不断进行升级迭代,以超高的性价比竞争策略赢得市场与客户,被誉为医疗器械领域的“小华为”。深圳迈瑞生物医疗电子股份有限公司(简称迈瑞医疗或迈瑞)是一家成立于1991年的医疗设备供应商。它从为国外产品做代理起家,向自主研发、进军国际市场不断跨越,并在美国纳斯达克成功上市。迈瑞的每一次跨越都跻身更高端广阔的平台,撼动了由跨国公司垄断、市场格局相对固化的医疗器
From the mid-range products into the use of incremental innovation, continuous upgrading of the product iteration to ultra-high cost competitive strategy to win the market and customers, known as the field of medical equipment, “Xiao Hua.” Shenzhen Mindray Biomedical Electronics Co., Ltd. (Mindray Medical or Mindray) is a medical device supplier established in 1991. It started as an agent for foreign products, independent research and development, into the international market continues to leapfrog and successfully listed in the United States Nasdaq. Mindray every jump across the higher end of a broader platform, shaken by the monopoly of multinational corporations, the market structure of the relative solidification of medical devices