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在社会经济与互联网蓬勃发展的今天,各种新媒介得到了长足发展,新的媒体形式也在不断创新,新媒体电视作为一种以数字技术为基础的新媒介给传统的家用电视媒介带来新的篇章,不仅改变了人们看电视的传统方式,而且还大量出现在大众的日常生活中,表现出其非常典型的受众特性。新媒体电视只有抓住机遇,与其它媒介不断融合、创新,才能保证新媒体良好发展。通过对新媒体电视传播的几大类型和其传播特性进行认真分析,主要表现在以下的几个方面。
With the rapid development of the social economy and the Internet, various new media have made great strides and new media forms are constantly being innovated. As a new medium based on digital technologies, new media television has brought traditional home television media The new chapter has not only changed people’s traditional way of watching TV, but also appeared in mass daily life, showing its very typical characteristics of the audience. Only by seizing the opportunity and continuing to integrate and innovate with other media can the new media television ensure the sound development of new media. Through careful analysis of several major types of new media television broadcasting and their spreading characteristics, they are mainly manifested in the following aspects.