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在SWOT分析法和田野调查法的基础上,对临清市旅游业发展的资源基础、文化内涵、旅游定位、发展战略、旅游发展战略总目标、分目标进行了深入研究后认为,该市以金瓶梅市井休闲文化为代表的古运河文化资源特色鲜明,开发潜力大;提出了世界金瓶梅休闲文化旅游目的地、中国运河休闲文化名城等特色和产业定位;提出了增强体验战略、金瓶梅龙头战略等七大发展战略。
On the basis of SWOT analysis and field investigation, this paper makes an in-depth study of the resource base, cultural connotation, tourism orientation, development strategy and objective of tourism development in Linqing City. The ancient canal culture resources represented by market leisure culture have distinct characteristics and great development potential. The paper puts forward the characteristics and industrial orientation of the world Jinpingmei leisure and cultural tourism destination, China Canal leisure and cultural city, etc .; puts forward the strategy of strengthening experience, development strategy.