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当前,我国众多出口企业由于热衷于短期趋利行为,竞争策略过于单一,原有比较优势日益削弱以及习惯于采取统一的经营管理模式,导致我国绝大多数出口企业的经营策略呈现明显的趋同倾向,不利于培育其具有自身特色的竞争优势。为了使我国出口企业能在国际市场上与外国企业展开竞争,我国应建立创新补偿机制,促进出口企业经营策略的创新,同时,我国出口企业也应在市场定位、管理和服务等方面的经营策略上保持创新性。
At present, many export enterprises in our country are keen on short-term profit-making behavior, the competition strategy is too simple, the original comparative advantage is weakened and used to adopt a unified management mode, which leads to the obvious convergence tendency of most export enterprises in our country. , Is not conducive to cultivating its own competitive advantage. In order for our export enterprises to compete with foreign enterprises in the international market, our country should establish an innovation compensation mechanism to promote the innovation of the export enterprises’ business strategies. At the same time, the export enterprises in our country should also make efforts in the market positioning, management and service strategies Be creative.