接受美学源于20世纪60年代的美学系派。接受美学视角下的媒体效能不是让媒体本身孤立地发挥作用,它还包括受众对媒体的作用而做出的反应。借鉴接受美学的视角,从以校园媒体这个主体为中心扩展到以校园媒体和受众主客体的相互关系为核心,从受众的心理、价值观、行为表现对效能的反作用和媒体载体上的文字内容及版样以何种方式传播更能产生最大的效能,以动态的方式、开放的体系尝试提出校园媒体效能的发展策略。 Accepting aesthetics originated in the 1960s Department of Aesthetics. Accepting an aesthetic perspective on media effectiveness does not function in isolation of the media itself, but it also includes the audience’s reaction to the role of the media. Drawing on the perspective of accepting aesthetics, this article extends from taking the main body of campus media as the center to focusing on the relationship between the campus media and the audience and subject, from the psychology, values ​​and behaviors of the audience to the performance and the text content of the media carrier In what ways can the version be spread to produce the most effective and dynamic system? The open system attempts to propose a development strategy for campus media effectiveness.