企业能力理论的议论由来已久,其代表人物哈梅尔和普拉哈拉德倡导的核心能力理论风行多年。如何建立企业的核心能力,不同企业有不同的做法。本文以海尔集团建立国际营销能力为例,探讨企业应该如何从千头万绪的经营活动中,抓住成功关键因素,从而逐步建立核心竞争力。一、抓核心能力是企业的头等大事著名的管理学家戴尔·尼夫曾 The theory of enterprise competence has been debated for a long time and its theory of core competence advocated by its representatives Hamel and Prahalad has been popular for many years. How to establish the core competence of enterprises, different enterprises have different approaches. This article takes Haier Group's ability to establish international marketing as an example to explore how enterprises should grasp the key success factors from a multitude of business activities so as to gradually establish their core competitiveness. First, grasp the core competencies is the top priority of the famous management scientist Dell Nevon