论文部分内容阅读
随着去年最后一台辉腾驶下德累斯顿透明工厂的生产线,大众品牌曾经高端轿车的精神领袖英雄迟暮,“亏本赚吆喝,火拼BBA”的时代终于告一段落,最后一批“大帕萨特”也成了情怀主义们的追捧对象,卖一台少一台。但是对汽车生产商而言,光有情怀,是远远不够的。辉腾离去之后,又是谁能扛起大众品牌高端轿车的大旗。特别是在中国众多品牌纷纷发力抢占中大型车市场的环节下,大众也迫切地需要一款定位比帕萨特更高级的轿车,来填补空白,并树立更高端的形象。辉昂,就是这样一款产品。
As the last Phaeton sailed to the Dresden Transparent Factory production line last year, the Volkswagen brand was the spiritual leader of high-end sedans. “The era of losing profits, drinking hard and fighting BBA” finally came to an end. The last “ Big Passat ”has become the object of the pursuit of sentiment, selling a less one. However, for car makers, feeling bright is far from enough. After the Phaeton left, who is able to carry the banner of the Volkswagen brand high-end sedan. In particular, many Chinese brands have made great efforts to seize the large-sized car market, the public also urgently needs a more advanced positioning Passat sedan to fill the gap and establish a more high-end image. Hui Ang, is such a product.