在当今时代,广告无处不在,它在一定程度上反映了一个国家和民族的文化素质。广告的语言丰富多变使用多种修辞手段来增加效果。翻译理论家奈达的等效翻译理论给我们以启示,因此如何将广告修辞翻译的恰到好处且达到与原文相同的表达效果成为译者们着力探索的课题。 In today’s era, advertisements are ubiquitous, which, to some extent, reflects the cultural quality of a nation and nation. The rich and varied language of advertising uses multiple rhetorical devices to increase effectiveness. The equivalent translation theory of translation theorist Nida gives us some enlightenment. Therefore, how to translate ad rhetoric just rightly and achieve the same expression effect as the original becomes a topic that the translators are trying to explore.