项目背景互联网时代的媒体格局正在发生着质的变化。传统的以报纸、纸质杂志、电视、广播为媒介的新闻传播业,受到了以互联网为代表的数字媒体的巨大挑战。数字媒体逐步取代传统媒体的地位和作用,受众的信息消费需求逐步向数字化、移动化、多终端方式转化。作为传统媒体的广播,由于其传播方式限制,节目只能单向模拟传输,无线发射覆盖范围有限,在城市化进程 Project Background The media landscape in the Internet era is undergoing qualitative changes. The traditional news media industry, which uses newspapers, magazines, television and radio as media, has been challenged by the digital media represented by the Internet. Digital media gradually replace the status and role of traditional media, the audience’s consumer demand for information gradually to digital, mobile, multi-terminal mode conversion. As a traditional media broadcast, due to its mode of transmission restrictions, the program can only simulate the transmission of one-way, wireless coverage is limited, in the process of urbanization