都说家电行业是中国竞争最为激烈的行业。因此中国的家电行业集中了众多营销的高手,厂家的,零售商的,就连一个普通的代理商,谈起市场营销来也都头头是道。春节,作为中国老百姓最为重视的节日,年终集中消费成了中国老百姓和机关团体的惯例。自用的,送礼的,福利发放的,各种名目的消费都被集中在了春节。数据显示,很多家电产品春节期间的销售量占 Said home appliance industry is the most competitive industries in China. Therefore, China’s home appliance industry focused on a large number of marketing experts, manufacturers, retailers, and even an ordinary agent, talk about marketing to also head. As the most important festival for Chinese people, the Spring Festival, the year-end consumer spending has become the practice of Chinese people and organizations. For personal use, gifts, welfare payments, all kinds of consumer spending are concentrated in the Spring Festival. Data show that many home appliances sales during the Spring Festival accounted for